Branding | Print
To emphasize the Peace Builder in the logo was decided to represent the dove. It is the well-known symbol all around the world. The dove is designed to a way that give us sense of movement. The open wings of the dove symbolize stable open hands of the peace presenter (Nabil Oudeh). These open hands hold the olive branch, which is also a well-known symbol of peace. The olive branch is places in a specific round shape to underline the globe shape, as the presenter gives his speeches all around the world. To show diverse countries of the globe, the dove is separated into pieces.
The chosen colours for the logo are 3 different shades of blue. This colour stands for peace and tranquility. Above everything else, promoting both physical and mental relaxation. Also this colour is one of trust, honesty and loyalty. To give a touch of warmth additional gold colour was added. Gold colour is the colour of success, achievement and triumph. Optimistic and positive, gold adds warmth to everything with which it is associated- it illuminates and enhances other things around it.
Peace is not merely a distant goal we seek, but a means by which we arrive at that goal.
– Martin Luther King Jr